Mixed Media Development Services

Public relations and marketing are perhaps the most understaffed duties in most nonprofits, which is a shame, since they can make or break your key fundraising efforts. Well, you no longer have an excuse for not investing in these tasks.

Websites
You can no longer ignore the fact that we are officially living in the digital age, and if your organization does not have a website or — worse — has an embarassing one, it will adversely effect your fundraising efforts. At a minimum, the lack of a web presence will prevent you from attracting as many donors and sponsors as possible.

The good news? We’re living in an age when you can create attractive, effective websites at a reasonable price. Let me show you how, so you can confidently pass out your business cards at networking events and tell people they can find out more “on your website.”

The best part? I’ll help you set up a site you can easily update and manage without a computer programmer. I can also help you set up donation pages on your site that will make donating to your nonprofit as easy as clicking a button.

E-mail Newsletters
Electronic newsletters (also called e-newsletters) are a tool every nonprofit should be using to keep in touch with donors, updating sponsors, announcing events, etc. They are inexpensive and easy to implement and provide a perfect mechanism for you to collect contact information from people who visit your website.

I can offer you one of two services regarding e-newsletters: I can write and create the newsletters for you on a periodic basis or I can spend some time showing you how to create one and which tools I recommend. Almost immediately, they will pay for themselves by driving traffic to your site (preferably your donation page) and keeping you in touch with your donors.

Brochures, Direct Mail Pieces, Invitations, etc.
and a Word about Branding
So often, nonprofits try to cut corners by creating poor quality marketing collateral that, frankly, fails to sway their donors and ends up in the recycling bin in a matter of seconds. Don’t let this happen to you. Keep in mind that when you send out anything with your organization’s name on it, it represents you, your team and all of your hard work. You don’t do shabby work, so don’t let your marketing collateral suggest that you do.

I can help you re-design and spruce up your current marketing materials or just offer feedback for how to improve your branding standards. One of the functions of branding is to set up a consistent set of rules for everyone who’s creating marketing materials to follow to ensure a professional look to your printed materials. I can help you establish these rules for your staff to follow, so you may not need to hire an outside graphic designer on a regular basis.

I’ll help you think through all of the crucial elements that, considered separately, seem inconsequential, but as a whole can make or break a donation drive, sponsorship campaign or fundraising event. These considerations can include factors as seemingly small as “Is there enough room for donors to legibly write their names and contact information?” or as critical as “Are people likely to understand that donations are supposed to be returned in this envelope?”

In other words, I’ll help you avoid the, “If we’d only done this…” syndrome that can torment development professionals long after the fact.

Contact me today at 503 754 2636 or kristin@mixedmediapdx.com to set up a free one-hour consultation.

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